Show Filters

Showing 1–40 of 852 results

Showing 1–40 of 852 results

E-liquids have changed the world of smoking, providing a safer and more versatile alternative to traditional tobacco products. Whether you have been vaping for some time or are a smoker looking to quit, understanding the various types of e-liquids is essential to help you choose the right vape juices for you.

In this comprehensive guide, we will explain what e-liquid is, and the ingredients and look into the different e-liquids available such as nic salts, shortfill e-liquids, 10ml freebase e-liquids, PG-based juices, VG-based juices, and 50/50 vape juices.

Flavour VarietyFlavour Variety
Nicotine Strength OptionsNicotine Strength Options
Customisation Customisation
Easy RefillingEasy Refilling

What is e-liquid?

E-liquid, sometimes referred to as vape juice or vape liquid, is the flavouring liquid used in all types of vape kits. The e-liquid is heated when your kit is turned on, which produces a vapour that is inhaled and exhaled. It is undoubtedly the most significant aspect of vaping because it provides the nicotine to sate your cravings.

What are the ingredients of vape juice?

There are four main ingredients: VG (Vegetable Glycerin), PG (Propylene Glycol), nicotine and flavourings. The main thing that distinguishes vapes from cigarettes is the lack of tobacco and combustion.

VG is a thicker base liquid it is a sweeter liquid that produces vapour clouds. It contributes to the overall smoothness of the vape. High VG e-liquids are preferred by cloud chasers who tend to use a 70VG/30PG or higher mix to get denser clouds when vaping.

PG is a colourless and odourless liquid known for its throat hit and flavour-carrying properties. It is commonly used in e-liquids to enhance the vaping experience.

Nicotine is an optional ingredient that provides the sensation of smoking. Nicotine levels vary, allowing vapers to choose their preferred level of nicotine intake. When switching from smoking to vaping it is advisable to start with a nicotine-based e-liquid to have a similar effect to smoking.

E-liquid concentrates come in a vast array of flavours, from traditional tobacco and menthol to exotic fruit and dessert flavours.

There are also different mixes in e-liquids from 50vg/50pg and 80vg/20pg mixes. The different mixes are designed for different vape kits and tanks. The liquid in the tanks or pods is heated causing it to vaporise, this is what you inhale when vaping.

Different types of e-liquids

Nic Salts

Nic salt (also known as nicotine salt) is a form of natural nicotine that can be found in leaf tobacco. It provides a really efficient nicotine hit when blended with e-liquids, which is why it’s fast becoming one of the most popular products out there at the moment. If you’re a smoker looking to quit for good, this would be a really effective way to achieve your goals, helping you manage your cravings successfully so you never smoke again.

Nic salt e-liquids are now available in a range of flavours, including classics like tobacco and menthol, as well as fruit, dessert, sweets, and beverage-inspired options. These flavours cater to a diverse palette of vapers. The most popular nic salt strengths are 10mg and 20mg and are available in 10ml bottles.


Shortfills are big bottles of e-liquid (available in 50ml, 100ml and 200ml) that have no nicotine in them. A 10ml gap is left in these bottles so that you can add your own nicotine shots and tailor your vaping experience to suit you.

Shortfills are mainly targeted towards cloud chasers as they mix of 70vg/30pg is used. If you are cloud chasing or like using a lower nicotine juice 100ml shortfills tend to be the best choice, you also have the flexibility to vape with 0mg or add a couple of nicotine shots to give you 3mg nicotine strength.

These products are available in a wide range of flavours (everything from aloe vera and berry blast to caramel cream), so you’ll never get bored and will always find new delicious flavours to try.

10ml Freebase E-liquids

Another option to consider is freebase vape juices, which come in 10ml bottles of regular e-liquid. They get their name because of the freebase nicotine contained within, which provides a stronger throat hit than you’ll enjoy with nic salts. This makes them the absolute perfect choice for any smoker who’s missing the physical sensation of smoking cigarettes.

The majority of these products come with a VG:PG range of 40:60 or 50:50, so they’re ideal for starter kits and low-power vape bars. However, more experienced vapers may be taken with the 70:30 VG:PG ratio products, which can be used in high-powered devices that have low-resistance coils fitted.

Freebased e-liquids come in a 10ml bottle and are available in the following strengths 3mg, 6mg, 12mg, and 18mg.

PG-based Juices

PG-based e-liquids contain a higher ratio of propylene glycol than vegetable glycerine, which makes the e-liquid thinner and more watery.

You typically find these vape juices in starter kits and pod systems that have smaller coils, as the liquid is absorbed more easily by the cotton in the coil. This, in turn, ensures that the coil is well saturated with juice as you vape, delivering consistency of flavour and a thoroughly enjoyable experience no matter what.

VG-based Juices

Vegetable glycerol (VG) is one of the main ingredients found in e-liquid and VG-based juices come with a higher concentration of it as a base material. These e-liquids deliver bigger, bolder flavours and you’ll find that your vape clouds are bigger because of their thicker consistency.

The most common ratio for VG e-liquids is 70:30 VG:PG, but you can find 80% VG blends, which are perfect for anyone looking for a smooth throat hit and an impressive vape cloud.

50/50 Vape Juices

If it’s a versatile vape experience you’re looking for, you’re sure to find it with 50/50 vape juices, which contain 50% vegetable glycerine and 50% propylene glycol, delivering the perfect balance between flavour and vape cloud production.

Those of you who are new to vaping are sure to find these juices make for the perfect introduction and you’ll be able to hit the ground running, enjoying the balance between satisfying your nicotine cravings, the smooth throat hit you’ll get and the delicious flavours you’ll get with each pull.

What are the best e-liquid brands?

E-liquid brands are popping up all the time, but here is a list of some of the most established e-liquid brands from around the world.

  1. iFresh
  2. Vampire Vape
  3. Dinner Lady
  4. Simplicious
  5. Elf Bar
  6. Doozy
  7. Joker Juice
  8. Elfliq
  9. SKE Crystal
  10. IVG


In the ever-evolving world of vaping, understanding the different types of e-liquids is essential for making informed choices that cater to your vaping preferences. Whether you prefer the smoothness of Nic salts, the flexibility of shortfill e-liquids, the classic feel of 10ml freebase e-liquids, or the tailored experiences of PG-based, VG-based, or 50/50 vape juices, there is an e-liquid for everyone. With an abundance of flavours available, vapers can embark on a  journey that suits their taste buds and provides a satisfying vaping experience.

E-Liquid FAQ

Are there any specific recommendations for beginners starting with e-liquid?

If you are new to vaping it would be better to start with a disposable vape they are easy to use straight out of the box and require no filling or charging however most disposable come in 20mg nicotine salt prefilled. The second option would be to start with a pod kit and choose a nicotine salt e-liquid. You will have more flavour options and it will be easier to drop the nicotine level in your juices.

What e-liquid should I use?

This will depend on the type of vaping device you are using to vape.

For starter kits or pod kits, or if you need a higher dosage of nicotine, a 10ml e liquid or nic salt is more suitable. This is because your device is designed to work with liquids with a 50VG/50PG mix ratio and liquids range in strengths between 0mg and 20mg

Shortfill e-liquids are better for sub-ohm and DTL (Direct to lung) devices that operate at higher wattage. In general, shortfill e-liquids have a 70VG/30PG or an 80VG/20PG mix ratio, resulting in a thicker e liquid and making them more suitable for higher power devices. Shortfill e-liquids are available in 0mg but can be mixed up to 3mg or 6mg by adding nicotine shots.

What strength e-liquid should I use?

When you start vaping choosing the right nicotine level can be tricky, you will need to experiment with the different options available as a general rule of thumb if you are a heavy smoker then go with a higher nicotine strength and work your way down the different nicotine ladder.

How long does e-liquid last?

This all depends on your personal vaping preference.
When you use a sub ohm device, also known as DTL (direct to lung), you may find that you use more e-liquid because you will be vaping at a higher wattage. When you vape at a higher wattage, you’ll produce a larger cloud and may need to refill your tank more often. If you are using a sub ohm device, we recommend you use shortfill e-liquids because they come in larger bottles of 50ml, 100ml, and 200ml.

Typically, a 100ml shortfill e liquid lasts between one and two weeks for a heavy vapers, while a moderate and casual vapers can find it lasts about one month.

When you use mouth-to-lung kits, often referred to as starter kits or pod kits, you’ll be vaping at a much lower wattage, which will produce much smaller clouds. For these devices, a 10ml e juice or a 10ml nic salt would be more appropriate rather than a shortfill e-liquid.

When using a starter kit or pod kit, a 10ml bottle of e-liquid or nic salt can typically last one week for a heavy vapers, and two to three weeks for a moderate or casual user.

How does the PG/VG ratio in e-liquid affect the vaping experience?

The Ratio of PG/VG is your e-liquids can have a massive difference. High VG e-liquids tend to be smoother and vaped at higher wattage producing more vapour. High PG based e-liquids tend to have a stronger throat hit and can deliver better flavour as PG is very good at carrying the flavour than VG but to not give as much vapour as VG.

What is high VG e-liquid?

High VG e-liquid is a vape juice that is made using 70VG/30PG mix or higher blend of VG this type of e-liquid is suited to cloud chasers or vapers who use Sub Ohm vape kits and enjoy vaping at higher wattage and enjoy the thick dense clouds that they deliver with high VG vape juices.

What is high PG e-liquid?

High PG based e-liquids are less common they tend to be made using mostly PG but as PG is this in viscosity so are best used with smaller vape kits.

Can you use any e-liquid in any vape pen?

Different liquids are designed for different types of vaping. If you intend to use more of a starter kit or pod kit, then it is recommended to stick to a liquid with a 50vg/50pg mix. This is because the intake holes in the coils are smaller and it is easier for the e-liquid to flow to the coils at a faster rate to avoid burning the coils and causing a burnt taste when vaping.

If you like vaping on bigger mods and vape kits with powerful tanks then a higher VG base eliquid is recommended the intake holes in the coils are larger and allow for a thicker liquid to move to wick the coil faster, So many vapers who use these DTL or advanced kits tend to use a 70vg/30pg mix or higher in there kits and tanks. A thinner e liquid in these devices can sometimes lead to leaking issues as the thin liquid can run to freely through the coils and through the intake for the air flows.

If you are new to vaping and are unsure the simplest way is to use a disposable vape kit, these devices have taken off over the last few years, they come with a prefilled 2ml tank and a built-in battery to power the device.

How much nicotine in e-liquids?

E-liquids come in several different nicotine strengths. 10 ml free base e-liquids will normally be found in the following strengths, 0mg, 3mg, 6mg, 12mg and 18mg.

10ml nic salts are available in 2 strengths 10mg and 20mg. Nic salts tend to be a lot smother then freebase nicotine eliquids. So, when starting you may have to try a few different strengths to find the one that suites you.

How much does e-liquid cost?

E-liquids and vaping can save money compared to smoking cigarettes, vaping is far cheaper than smoking some estimates have shown that heavy smokers can end up saving thousands of pounds per years vaping compared with smoking.

Is using an e-liquid cheaper than smoking?

Yes, with the price of cigarettes increasing vaping is a cheaper option. A 10ml bottle of e-liquid on average lasts around a week, which is equivalent of 140 cigarettes, one package a day. With the current prices (2023) this would be around £84 for cigarettes compared to £7 for e-liquid. Even with an up-front expenses to get all necessary kits, in the long-term you will save loads by vaping. 

What is e-juice?

E-juice is just another terminology for e-liquids which are also called vape juice or e-juices.

What flavour e-liquid is right for me?

There is no right answer, every vaper is different and we all have different flavours we like, when you start your vaping journey you will need to experiment with different types of flavours to see which one is right for your taste buds. Try first a menthol flavour and fruit flavour you will know which flavour direction to go towards.

How do you store e-liquids?

All e-liquids that are not going to be used for some time are best stored in a cool dry place out of sunlight.

Is vaping without nicotine safe?

Vaping without nicotine is safer than nicotine based products because nicotine is an addictive substance, apart from nicotine the rest of the ingredients are all the same.

Are there any potential health risks associated with using e-liquid?

According to the NHS England vaping is seen as 95% safer than smoking regular cigarettes. E-cigarettes have only been around over the last decade so not enough data has been collected to see the long term risks.

What is TPD Compliance and why is it important?

The Tobacco Product Directive also known as “TPD” is part of an EU directive to regulate the vaping industry and to ensure all products adhere to the strict manufacturing guidelines. The regulations are there to ensure that all e-liquids and vape hardware meet the high standards that have been set to ensure vapers are getting the best quality and sake vape products. In the UK all e-liquids that contain nicotine have to go through vigorous testing before they can be sold to the public and can’t be sold in bottles exceeding 10ml. With vape kits and tanks, the maximum capacity a kit can hold is no more than 2ml.